Penny Bauder, CEO and Founder of Green Kid Crafts

Penny is an environmental scientist-turned-entrepreneur. She’s worked as a climate scientist, an invasive species biologist, and a wilderness park ranger. Motivated by a deep passion to raise a generation of environmental leaders, in 2010 Penny founded Green Kid Crafts, a children’s media company that provides kids around the world with convenient and eco-friendly STEAM (science, technology, engineering, arts, and mathematics) activities. Today, it’s become a leader in the subscription industry, with over 1 million packages shipped worldwide that have exposed a generation to think about and take a leadership role in sustainability.  Penny has over 20 years of experience in entrepreneurship, management, strategy and finance. She’s a seasoned leader, an inspiring speaker, an encouraging business mentor, and a creative writer.


Penny is a member of the American Sustainable Business Council, the Female Entrepreneurs Association, the American Business Women’s Association, and the National Association for Female Executives. She has been covered in Green Entrepreneur, The New York Times, Green America, and Entrepreneur. She is a startup mentor at Founder Institute and WEtech Alliance, the winner of Entrepreneur’s “Build it Like a Woman” Inspiring Woman in Business Award and a recipient of the Female Founder Fellowship at the Founder’s Institute. She holds a B.A. in Environmental Management and an M.S. in Environmental Science.

Speaking engagements include: Subscription Summit, The Subscription Trade Association, broadcast interviews on MSNBC and KTLA (LA), and featured guest on the University of Alaska’s Launchpad podcast. Featured speaker at Alaska Pacific University.


  • Women in business
  • Green Business
  • Successful startups
  • Corporate responsibility
  • STEAM education
  • Values-driven company
  • Wellness and work-life balance
  • Overcoming challenges
  • Entrepreneurship
  • Leadership